ABOUT

the MAN behind the performance

MEET COACH JOEL

JOEL BANFIELD

Founder, Head Coach

“I enjoy the personal side of personal training”

Joel Banfield has developed a  training approach that has been honed over 20 years of professional experience. Instead of simply putting clients through workouts, the goal is to understand who he is working with, what they wish to achieve in regards to their goals, and what may have occurred in their life that made them decide to begin their journey. This approach has been successful in that clients are able achieve their goals with a R.E.A.L. approach; producing life changes which incorporates a lifestyle of fitness.

For far too many, fitness is looked at as a way to achieve a goal and not the goal itself. This is shortsighted and often results in the client not sustaining results. In Joel’s words:

“Results should not be based on or defined by what a scale says or how much weight can be lifted. It should based on ones desire to better themselves mentally as well as physically. Fitness is a way of life and once incorporated into ones lifestyle, the overall well being of that person elevates

Coaching philosophy

When working with clients, a point is made to adapt fitness as a lifestyle while jointly focusing on clients’ life goals. By making realistic changes to a person’s diet and exercise routine, one is able to create new and positive habits. Also, by constantly setting regular goals and objectives for the client to meet progress is always made and motivation never lacks.

Training sessions with Joel are specifically designed for each individual client. Whether it’s a fully equipped gym, group classes or in home personal training, Joel does his best to make sessions interesting, creative and varied.

Joel’s training philosophy of “Goals – Lifestyle – Nutrition – Training – Results – Repeat” is simple with no gimmicks.

Joel's 4 life principles - "R.E.A.L."

What People Say About Us

CLIENT TESTIMONIALS

APPEARANCES

CERTIFICATIONS

ISSA

USATF LEVEL 1

SAQ

NFHS

EXPERIENCE

5 YEARS COLLEGIATE COACH

16 years personal training

22 years high school coach

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